Adidas Presents: The Left Right Project

In the never-ending battle of west coast vs. east coast, Adidas looked to two creative factions, the east coast’s Surface to Air and the west coast’s Sam Flores (of Upper Playground) to wage artistic battle on a pair of 15 foot long adidas Superstars. Sam Flores received the left shoe while Surface to Air took the right. The video seen here documents the journey from each end as they met together to compare results in Venice Beach. [via HypeBeast]

Adidas Consortium ZX700 Snakeskin

The relatively new ZX700 is set to release in snakeskin form as part of March’s adidas Consortium series. The boat shoe style is created with Italian snakeskin uppers with highlights including suede and reflective trims as it combines form and function together. Available later this month at select Consortium dealers. Thank you limited editions for the heads up on this hot item!

Benihana “Hibachi” x adidas Gil II Zero

“Hibachi”, the one word catchphrase was impulsively yelled by Wizards guard Gilbert Arenas and would eventually go on to be an often used catch phrase representing his favorite restaurant chain, Benihana. Despite Gilbert Arenas’ notable on-court absence, adidas has continued with many themed releases seen on his Gil II Zero model. These will be available March 23rd. Thank you Hypebeast for the heads up.

Adidas Begins Offering Custom-Fit Shoes

You’ve heard the saying, if the shoe fits, wear it. Now, Adidas is hoping a new idea in footwear will give customers the perfect fit every time.

A machine at the Adidas signature store in San Francisco’s Westfield Mall will measure your shoe size down to one tenth of a millimeter. Customers can also customize the shoe’s comfort level, along with the style. The custom made shoes take 3-6 weeks to make and add $45-60 to the cost.

“Our adidas Sport Performance Stores are an important communication platform where we can showcase the breadth and depth of the adidas brand while offering consumers a unique and innovative setting with specialty services including the new “mi Innovation Center,” said Karen Feldpausch-Sturm, Senior Vice President of Global Retail for adidas. “The “mi Innovation Center” will change the way consumers shop and their expectations at retail. It is a true first and we are thrilled to premier the mIC in Paris offering customers a whole new dimension of interaction with adidas products.”