Sony Ericsson Night Tennis

5 03 2008

This has gotta be the closest thing to a real life video game. This thing is tennis meets techno.

Night Tennis

Several matches in the dark with pounding background music for the sake of the players’ confusion —who kept it cool and played quite impressively—, and a fashion show from Rubén Gómez Navarro that was… let’s say… “bright”. Standing out was a gigantic screen on one side of the court that showed the score and the players’ names, in a neatly designed animated way. Sony Ericsson style if you will. When the championship finished, the court was to be the dancefloor, and Groove Armada the entertainers (Darren Emerson the previous day) with a great Video Dj performance in the mentioned screen. All in all, even if we didn’s see any single darn phone, Night Tennis is a perfect showcase of Sony Ericsson’s innovative spirit. Only one advice for those who plan to attend to the next show in Miami: non-epileptics only.

Night Tennis 2

Night Tennis 3

Night Tennis 4




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