Adidas Begins Offering Custom-Fit Shoes

29 02 2008

You’ve heard the saying, if the shoe fits, wear it. Now, Adidas is hoping a new idea in footwear will give customers the perfect fit every time.

MI Adidas

A machine at the Adidas signature store in San Francisco’s Westfield Mall will measure your shoe size down to one tenth of a millimeter. Customers can also customize the shoe’s comfort level, along with the style. The custom made shoes take 3-6 weeks to make and add $45-60 to the cost.

“Our adidas Sport Performance Stores are an important communication platform where we can showcase the breadth and depth of the adidas brand while offering consumers a unique and innovative setting with specialty services including the new “mi Innovation Center,” said Karen Feldpausch-Sturm, Senior Vice President of Global Retail for adidas. “The “mi Innovation Center” will change the way consumers shop and their expectations at retail. It is a true first and we are thrilled to premier the mIC in Paris offering customers a whole new dimension of interaction with adidas products.”